Diamond Engagement Rings - The Choice is Yours!

Whatever the decision may be, it should not be taken lightly. The act of giving such a ring highlights the occasion on which it is given and therefore should match, or as close to as possible, the expectations of recipient. After all, this momentous gift is one that should, all things being well, last forever!

Diamond engagement rings are sold across the globe and therefore the choice for consumers is monumental. Diamonds are one of the prettiest and hardest substances in the world and therefore they can be extremely expensive. This expense is considered worthwhile by all those that choose to buy them as they are so beautiful and elegant in kind. Many high street retailers stock these rings in various shapes and sizes to cater for as many consumers as possible. A host of internet retailers have also come into their own by selling these rings too, and by selling them online this allows consumers to see what the rings look like and compare them on screen making the shopping experience much easier.

By making the shopping experience easier, the focus immediately translates towards the customers, and after all it is the customer who should be put first in any line of business...except B2B perhaps! Diamond rings are no exception and when trying to purchase such an item for such an important occasion, the customer experience must be at its best. The majority of the top high street stores do in fact get this right including Ernest Jones who have a great range of stock.

The notion of giving your loved one a diamond ring as a symbol for love and commitment originated in the 15th Century when Archduke Maximillian gave Mary of Burgundy a diamond ring for none other than their engagement. This was noted by many at the time and as the years went on it became a familiar act. As centuries progressed and times moved forward more and more people followed suit and now today, whether it be prince or pauper, this notion has continued.

David K Fox